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商品編號： 9-607-034 出版日期： 2006/11/17 作者姓名： Christensen, Clayton M.;Yu, Howard 商品類別： Other 商品規格： 15p 再版日期： 2006/12/04 地域： 產業： Office equipment and furniture;Public administration 個案年度： 2006 - 2006
商品敘述：
Pitney Bowes, the world''s dominant maker of equipment used in generating and handling mail, is facing flattening growth in its core businesses and needs to create new growth products and businesses. Describes how a group of employees use state-of-the-art techniques for understanding customers'' needs to conceive and develop a postage meter for small businesses. Also describes the challenges the team faced in forging an appropriate disruptive channel to this market.
涵蓋領域：
Business growth;Product development
相關資料：
, (9-608-167), 6p, by Howard Yu, Clayton M. Christensen
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